Users in tears after 'Instagram rapture' deletes millions of followers

Justin Sullivan / Getty Images / AFP

One ordinary user, who calls himself “chiragchirag78” lost 99.99 percent of his flock (3.6 million followers) on Friday.

Instagram's own account on the site lost 18.9 million followers overnight.

Meanwhile, according to figures assembled by developer Zach Allia, the biggest celebrity victim was rapper Akon, who lost more than half his followers. Justin Bieber's account went down by 3.5 million, Kim Kardashian 1.3 million and Beyonce 832,000 followers.

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